It is important to note that not all materials look the same from a digital image to the actual sample, so sending samples to our clients is very critical to the process. This brings in another element that is crucial: touch. After the client has seen initial finish selections, we always like to send them samples of their own to have. We always want to be selecting the most efficient materials for our clients, keeping in mind all the elements within the space and the type of business itself. Selecting swatches is just as intentional, if not more careful, due to the nature of materials in commercial spaces. Placing digital swatches of selected finishes next to imagery really helps the client imagine the space for what it will be. Some of the images in mood boards might show neon colors on the walls and vibrant patterns in the flooring, but these do not always reflect the client’s wants and needs. Swatch boards are very similar to mood boards, but are more geared towards the reality of the space. Mood boards are an effective and engaging way to see concepts that will lead to other conversations and evolve the design forward. This is very similar to creating a Pinterest board for an idea you have and showing it to friends to get their opinions. Mood boards are all about getting a better direction so we can give the best possible outcomes to our clients. Yet we show them that to get a reaction, whether positive or negative. Will they go with that exact desk system in the image shown? Most likely not. For example, if a client needs movable/tactile furniture to create areas of collaboration, we show them images in groupings that convey the styles of possible furniture layout options. When choosing an image to place on a mood board, we want to be able to speak on the elements within the image that will help solve the problems in the current design. As designers, the way that we select imagery is careful and intentional: We first listen to the wants and needs of clients and note what problems must be solved. Mood boards are a great way of showing clients what their space could look like. To help stakeholders see their spaces evolve in ways that are meaningful to them, we designers here at Hixson have been making efforts to create all-in-one presentations which address these different learning types. Some see floor plans and test fits as a sufficient way of decision-making others need imagery and touch. It is all about knowing who our clients are and the way they receive design concepts. In this post, Hixson Interior Designer Allee Amstutz reviews two tools Hixson designers use to help our clients envision their space: Mood and swatch boards.Īs we continue to collaborate digitally during these pandemic times, the industry and Hixson have shifted perspectives in ways to convey design intent through online presentations.
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